In 1996, Robert William Morris created William Morris London - an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience in superb, original designs with a take that is typically British. Designed in collaboration with London Fashion Week, we select the richest colours and source the finest materials to offer a heritage collection that is ready to wear and distinctly fashion forward. On trend and loved by all, our collections are unique and original. At William Morris, we love all things British. Our brand was designed, nurtured and raised in the streets of London. Those quintessential influences remain at the very heart of what we do and British design elements extend throughout all of our collections.