Established in 2004 by two veterans of the eyewear industry, Romanelli Optix opened its first location in the upbeat Waldo/Brookside community of Kansas City, Missouri. Owners Felix Milman and Roman Beznovsky applied their 25 years of combined optical experience to cultivate a burgeoning vision of providing the most exclusive collections of European luxury eyewear under one roof. Romanelli Optix soon developed a faithful following of customers thirsty for its exceptional cohesion of high-end design, selection of over 100 European lines, and meticulous custom-cut assembly performed in the immediate vicinity of the boutique. This incomparable approach quickly led to the opening of a second location in Leawood, Kansas in 2006, and a third in the year 2012, in Overland Park, Kansas.


Romanelli Optix’s retail atmosphere boasts a kaleidoscope of fresh colors matched with clean lines, a metaphor for its philosophy of variety and precision. Every visit is a personal consultation. Customers are carefully guided through the selection of face-flattering frames to correspond to their prescriptions while ensuring excellence in vision, safety, and quality. The contemporary, yet structured setting transforms eyewear shopping into an energizing experience.